Auditing your website, like all aspects of your business, is an essential task and should be handled at least annually! In the digital age, your website serves as the front door to your business. As one of the crucial 5 components of your online visibility, your website is the one asset that you control 100%…
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Yes, you read that right. As of recently, several European privacy authorities, including the Danish DPA (Datatilsynet), French DPA (CNIL), Italian DPA (the Garante), and Austrian DPA (DSB), have discovered that using Google Analytics may result in the unauthorized transfer of data outside of Europe because it does not adhere to the protections outlined in…
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In today’s fast-paced digital marketing world, content creation is valuable and always in demand. However, it can also be expensive and time-consuming. When your marketing strategy requires you to produce high-quality content regularly, sometimes all your content needs is to be refreshed and revitalized. Through content repurposing, you take something you’ve already created and turn…
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So you have an idea of what online visibility is, but have you really been applying this concept to your business? Achieving online visibility is no easy feat in today’s saturated business landscape. Competitions are fighting neck and neck to get the attention of their target audience and to remain relevant. Online visibility represents your…
DetailsThe other night in our extended family Facebook group message, a cousin sent a video link that said “Are you in this video?” with a broken heart after the question. Last weekend, my uncle passed away after a 7 year battle with brain cancer, so the family is scrambling to connect and collect stories that…
DetailsAccording to LastPass’s 2021 Psychology of Passwords Report, there are some scary statistics about our behavior with passwords. Some key takeaways from this year’s report include: 71% of respondents worked fully or partly remote during the pandemic. 32% of respondents create strong passwords for work-related accounts – yikes! 45% of respondents did not change their passwords…
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Your online reputation can impact your offline word of mouth referrals. This is true even in the Gaeltacht! And so we are venturing into the Irish speaking small business & SME communities of Ireland (in our own small way) to support business success. As you may know, our Founder, MaryPat Kavanagh, moved recently to Salthill,…
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MaryPat longs to live in a world where she empowers everyone she meets, builds incredible business and marketing strategies for dynamic clients, and a big bowl of almonds and prunes are always full on her desk. As a business leader, innovative CEO and marketing strategist MaryPat has over 30 successful years collaborating with business owners. …
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Manage Your CX: Customer Experience on Video As we mentioned in our previous post, our company has been a global and remote employer for 20 years. You could say we have learned a thing or two about video conferencing with our employees and clients. This is the second part of the Video Conferencing Best Practices…
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Our company has been a global and remote employer for 20 years. You could say we have learned a thing or two about video conferencing with our employees and clients. During the surge of Covid-19, many companies who were able to place their employees on a work from home status, have done so. While some…
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